About Us

Proud Provider of Sqwincher® Hydration Products

Hydration Solutions that are the result of research and development that go well beyond quenching thirst to hydrate bodies during the toughest activities.

KENT WILLIS – Sqwincher® Distributor

Kent Willis knows a few things about becoming a world-class athlete, history maker, and properly hydrating athlete! In 1986, Willis became the first African American pitcher to sign a professional baseball contract with a major league organization from the University of Southern Mississippi. With a successful career in Minor League Baseball for 6 years, Kent played as a pitcher for the Cincinnati Reds, Kansas City Royals, and the Montreal Expos. Unlike most ballplayers who have invested high stakes in the game, Willis’ career would naturally transition into his love for training young athletes in 1995. Kent proudly served as (a) pitching coach and then later turned, (minor league pitching) coordinator for the Atlanta Braves; equipping young pitchers to thrive in the professional world of baseball such as Chuck James, Kyle Davies, Macay McBride, Joey Devine, Blaine Boyer, Julio Vazquez, Kris Medlen along with many other athletes. As the pitching coach for the Atlanta Braves, the effectiveness of Willis’ holistic baseball pitching development program focuses on the education of mechanics of baseball, as well as the overall health of his athletes, which includes a nutritional plan incorporating the benefits of “hydration” on and off the field.


With a resume like Kent Willis’, this only leaves one question. What is (Kent Willis,) a professional baseball teacher of pitching philosophy for successful training on and off the field? “HYDRATION. Hydration is ALL ABOUT BALANCE. With Sqwincher® products, you’re provided with the products you need to replenish the body in order to stay active and properly hydrated. Sqwincher® provides vital electrolytes such as sodium, and potassium, along with necessary fluids to help you stay hydrated and productive. Make Sqwincher® a part of your complete training program. With a package and formulation designed to fit most active lifestyles, from Sqwincher Sqweeze® Freezer Pops to Sugar Free Sqwincher ZERO (zero sugar) as well as Ready-to-Drink bottles and individual serve Qwik Stik® powders to keep you hydrated on the go.”

Stay Hydrated!

The Sqwincher® Story:

40 Plus Years of Hydration History

Founded in Columbus, MS, in 1975 The Sqwincher® Corporation spent the next 40 years primarily focusing in the industrial market.

The Sqwincher® dedication to providing quality hydration products and convenient, innovative and economical packaging made them “The Drink of Industry®”. They learned from their industrial faithful that no two individuals are alike and everyone needs hydration solutions that fit their unique lifestyle.


Sqwincher® hydration solutions contain a balanced source of sodium & potassium – key electrolytes necessary to hydrate the body.

Proper hydration means the fluid level in your body is where it should be…balanced. When you’re dehydrated, your fluid level is off, throwing you off balance. So how does your body keep this balance? With a lot of help from the brain and a process called homeostasis. Here’s how it works. Your body has a special receptor that detect the changes happening inside of you.

When the body perspires it loses key electrolytes that water alone doesn’t contain. Electrolytes your body needs to keep it stable and functioning properly. That’s where Sqwincher® comes in. Sqwincher® hydration solutions quickly replace lost fluids containing sodium & potassium, key electrolytes needed to keep the body hydrated, and exactly what your body needs to keep it working well and in tip-top shape.


Like any other working machine, your body needs fuel to operate. Whether you’re breaking a sweat or taking a break, there are parts of you that are always tapping into your fuel supply.

Here’s what that means. During work or exercise, your body burns energy and keeps itself cool through perspiration, causing you to lose important fluids and nutrients that keep it in balance. You start notice a lack of energy and as you keep pushing yourself to the extreme, you might even experience dizziness and fatigue. Even taking a rest break, your nerves are still firing and your heart is beating away, tapping into your reserves disturbing your hydration levels.

When your body burns calories and perspires, reserves need to be filled up again. Because plain water doesn’t contain electrolytes, Sqwincher® hydration solutions are the ideal answer. They’ll replace these essential electrolytes, helping to maximize body productivity, increase performance and keep your muscles from giving up.


You know the important role your body plays on the field, but your brain also has a lot to do with how you perform.

Your brain is what allows you to maintain focus, and focus is crucial for maximizing efficiency and improving the quality of your work. Remember, your brain is 85% water and needs twice as much energy as other cells in the body. Water and fluids like Sqwincher® give your brain the electrical energy for all brain functions, including thought, memory and nerve processes.

Concentration is key, and the way to keep your brain focused is to stay hydrated and avoid the dangerous effects that occur from dehydration. Dehydration impacts your short-term memory, visuomotor (coordination of movement and visual perception) and psychomotor (movement in conscious mental activity) functioning. Staying hydrated with Sqwincher® products will make sure your brain has the key electrolytes needed to help stay focused on the task at hand, maintain hand-eye coordination and think on your feet.

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